habitat for Humanity & Wells Fargo

At the core of every project we take on is a commitment to leaving a positive, lasting impact—not just creatively, but within the communities where we activate.

From the early stages of planning this year’s Aspen Ideas Festival, our client made it clear that sustainability would be a priority. One of the first decisions established was a desire to donate the furniture used in the experiential activation—ensuring it wouldn’t just serve its purpose for a few days, but continue to serve the local community well beyond the event.

After wrapping the festival, we saw just how much life these pieces still had. In alignment with our client’s vision, we seized the opportunity to give back. Partnering with Wells Fargo, we donated the furniture to Habitat for Humanity Roaring Fork Valley—an organization deeply embedded in the region and committed to affordable housing solutions.

Our President and CEO, Eileen Valois, personally connected with the local Habitat team to coordinate the effort. Their mission resonates strongly with our own values and those of our client: creating work that doesn’t just make an impression, but a meaningful difference.

We’re proud to have worked with a client who not only embraces bold creative ideas but also champions purposeful impact. Together, we extended the story of our work—and its footprint—long after the festival ended.