Highmark Health
AR Experience
highmark health
Highmark Health, a national health and wellness organization and the second-largest integrated delivery and financing system (IDFS) in the United States, employs over 35,000 highly skilled individuals. Together, they provide healthcare services to millions of Americans across all 50 states through various leading healthcare businesses.
challenge
In a span of eight weeks, using the existing two-dimensional illustrative style created by Tonic and Highmark Health, this project aimed to showcase how Highmark Health would cater to five different consumer personas five years from now. The solution would also be designed to be scalable across the entire organization of 40,000 employees and team members.
To effectively showcase how Highmark Health would serve five different consumer personas in the future, we designed an innovative solution that utilized augmented reality.
Our team developed a custom app that featured bespoke animations, bringing the two-dimensional characters to life. The personas were then placed in an idyllic town of the future, where they could live and work.
We also created a custom backlit fabric wall on-site, which created an immersive experience for attendees, as they could view the town from a park overlooking it.
To enhance the experience, we used proprietary audio and lighting solutions, enabling attendees to fully engage with the motionless town projected in front of them. Using an iPad, attendees could view the digital artifacts and interact with the personas as they went about their lives in the town.
This solution was scalable across Highmark Health's entire organization, allowing them to showcase their services and reach their consumers in an interactive and innovative way.
outcome
As soon as we opened the doors, the positive cultural Return on Investment (ROI) was immediately apparent. Onsite exit polls conducted by the organization showed overwhelmingly positive feedback, and all leaders expressed their eagerness to implement this solution with their teams.