Rapid + TCT "3D in 360"

 
 
 

"3D in 360”

 

Rapid + TCT

… is North America's preeminent event for discovery, innovation, and networking in additive manufacturing.

 

challenge

Design a stage and accompanying media for the general session that reflects the technological advancements of the 3D Printing (Additive Manufacturing) industry.

 

solution

The goal was to design a stage set and supporting media that reflected the technical progress made in the 3D Printing Industry. To achieve this, an immersive 3D projection mapped experience was created using physical 3D printed assets as set pieces for projection. Additionally, media was produced to showcase the advancements made in 3D printing within the previous year.

 

outcome

The stage set and media seamlessly integrated throughout the conference, featuring 3D printed hexagons that were intricately mapped onto the 76'x16' tapered main screen. This design element served as a subtle yet constant reminder of the advancements and innovations within the 3D printing industry. Additionally, the messaging surrounding the client's goal of supporting and growing the industry through their association was effectively communicated and amplified.

The attendees' engagement was elevated to new heights, resulting in a significant increase in social media sharing of the general session events compared to previous years. This renewed and sustained engagement for SME (Society of Manufacturing Engineers) demonstrated the success of the immersive 3D projection mapped experience in conveying the client's objectives.