“When a brand leads with authenticity and intention, every touchpoint becomes an invitation to step into its story. That’s where impressions become emotions, and emotions become loyalty.”

— Eileen Valois

ON THE MOVE

GRAMMY AWARDS

Los Angeles, CA

This past weekend, our team was in Los Angeles surrounding the GRAMMY Awards, connecting with artists, creatives, and industry partners during one of music’s biggest moments of the year. From intimate gatherings to high-energy celebrations, the weekend centered on creativity, connection, and shared experiences.

Moments like these reflect our approach to building community through culture and collaboration.

Erin Thiele has been promoted to Executive Director of Creative Services.

Matt Rowley has been promoted to Manager, Post-Production.

On the move in LA for @grammys week with great company!
Wellness shots with the Go West crew! Kicking off 2026 with a little wellness boost!
As we wrap up our countdown of standout brand activations, the 59th Annual @cma Awards After Party Trophy Engraving Station, presented by @glenfiddichwhisky, celebrated heritage and tradition for both brands. Artists’ awards were engraved on si
@titosvodka brought the vibes, and we had fun bringing together the activation elements around their brand. A custom-branded portrait backdrop, designed in-house and set up near the lounge, gave guests a playful moment to capture a photo, while the b
@minglemocktails invited a mingle moment with mocktails and good times with no regrets. Guests embraced the rebellious spirit of sitting in a tattoo chair, choosing from designs curated for the event and applied by a VIP host. They watched their desi
@golfnow was an activation that turned a simple swing into a moment attendees could engage in and share instantly. We shaped the experience around capturing each swing in a full 360 view. From setting a truss structure with an overhead camera to hand

ready to
Connect?

516 Rundle Ave.
Nashville, TN 37210
P: 615.365.9934

Contact Us
Work With Us
Press@gwcg.com

Go West Creative Badge Logo 
Copyright 2026, Go West Creative